Tuesday 15 January 2013

Lenzing Promote Tencel for Home Furnishings

[Translate to english:] For the first time, TENCEL® fibers are being used in upholstery fabrics
For the first time, TENCEL® fibers are being used in upholstery fabrics
At Heimtextil in Frankfurt from 9 to 12 of January 2013, Lenzing is presenting a new textile concept for the TENCEL® fiber: “Botanic Lounge” expands upon the “Botanic Bed” concept.
For the first time, TENCEL® fibers are being used in upholstery fabrics. Thus conventional upholstery fabric fibers face botanic competition. The use of TENCEL® in sofas represents an additional component in the Botanic Home concept. Following bed wear and carpets, TENCEL® is now taking living rooms by storm. The properties of TENCEL® are also shown off to perfection in this application. The sheen and color of the upholstery fabrics of TENCEL® are distinct and persuasive. The silkiness and intensive colors of these upholstery fabrics are breathtaking.
However, it is not just the beautiful appearance of upholstery fabrics of TENCEL® that is so important. They offer important functional benefits as well. You can thoroughly relax on the couch without annoying electrical charging. When material surfaces rub against each other, electrostatic charging occurs. To what extent the textiles become charged depends on the moisture level of the materials. Higher moisture levels prevent charging. With TENCEL®, the moisture level is approximately 13% while polyester has a fiber moisture level of only 1%. It is clear which upholstery material is more relaxing.
Another advantage of TENCEL® in upholstery fabrics is that the slip covers can be laundered at home. Due to the fiber’s good dimensional stability and high abrasion resistance, the easy care properties are very good. Removable covers can be washed in the washing machine without any difficulty and are therefore always hygienic and clean.
“With TENCEL® in upholstery fabrics, we have gone one step further with our ‘Botanic Living’ concept. As a result of the increasing use of TENCEL® in interiors, the room climate can be considerably improved,” says Susanne Jary, marketing manager for home textiles. “The higher the amount of botanic fibers used, the better the interior environment. Our team is also working on wall paints with TENCEL® powder. Botanic living with TENCEL® will soon be a reality,” Jary promises.
For questions, please contact: 
Mag. Christina Kreuzwieser
Head of Global Marketing Communication
Business Unit Textile Fibers
Telephone: +43 (0) 7672 701-2331
E-mail: press@lenzing.com

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