This conference
goes from strength to strength. It was
the 5th and it attracted 370 attendees, many on INDA’s innovative “networking
only” rate which clearly adds to the numbers and improves networking
prospects. It is also attracting
inventors keen to take a table-top to show off their ideas and grow their
businesses. The quality of presentations
and information provided was excellent.
Ian Bell of Euromonitor International (UK) put FMCG value growth for 2006-11 at only
1-3% in the developed regions of the world, and 9-12% in the developing
regions. For wipes (excluding Away From
Home products), the split was 85/15 of value sales between the
developed/developing regions . Globally
the market for personal care and home care wipes now amounted to $9.25bn. Overall like-for-like sales had grown by 2%
but within this, Personal care had grown 5% while Home Care had declined by 2%.
- In
Western Europe the Home Care
decline had been particularly steep, falling from $1.2bn in 2005 to just
below $0.9bn in 2010.
- All
sectors, Household, Electrostatic, All-Purpose, Furniture,Toilet, and
Floor showed a 5 year decline in this region.
- The
US showed modest growth, while Australasia and Japan were stagnant.
- Personal Care in WE
had grown from $1.9bn to $2.35bn
- In
the same period, in the USA PC wipes market grew from $1.3bn to $1.5bn
while Australasia and Japan
were static.
- Per-capita
spend on wipes however was highest in Japan
and Australia
($10-$11), with the USA
at $8.2 and WE at $6.6.
Surprisingly, the Japanese PC wipe sector now included a successful
deodorant wipe for men. (“Gatsby Ice Type”)
For the period
to 2015, global growth would be around 5% year on year: 12% in the developing world and 3% in the
developed world.
- Personal
care wipes would grow at 3% CAGR
- Home
Care wipes would grow at 0.5% CAGR with most of this being in North America.
- By
2015 the Developed/Undeveloped market value split would be at 80/20, and
it would take until 2030 for it to reach 50/50.
- Key emerging markets (presumably
for wipes) were listed as Turkey
and China (both 17.5%
pa growth) Brazil (16%) and Russia
(11.5%)
Overall, wipes
are not doing as well as they used to. The macroeconomic situation in the
developed world coupled with the low penetration of the more rapidly growing
emerging markets is to blame.
Asked what might
improve matters, Mr Bell said that government sponsored infection control
measures prompted by health scares such as H1N1 increased awareness of the
benefits of cleanliness, to the benefit of the wipes sector.
How did
Euromonitor gather the data? By interviews with users, suppliers and raw
materials producers in the countries where they had offices, and by monitoring
the trade press.
Would
sustainable wipes grow? Yes but not at a
premium – purchases by eco-warriors excepted (5% of the population).
Rory Holmes, President of INDA, defined North America as Canada,
the USA and Mexico.
- In
2010 wipes accounted for 18.5% of the 1.52 million tonne NA nonwoven
market compared with 8.9% of the 0.7 million tonne market in 1995.
- NA
consumption has quadrupled in 15 years, and in the same time the consumer
wipes share has grown from 65% to 79% of the total wipes market,
Industrial and Institutional being the remainder.
- Within
consumer wipes, the baby wipes value share has fallen from 88% of the 1995
market to 29% of the 2010 market with Household growing from 4% to 45% and
Personal Care growing from 8% to 26%.
- In
2010, 174,000 tonnes of consumer wipes worth $4bn were sold. 41% of the tonnage went into Household,
46% into Baby and 13% into Personal.
Compare this with the value percentage and the competitiveness of
the Baby sector becomes clear. 46%
of the tonnes yield 29% of the value:
the Baby market is now mature and static…
- …and
the volume share is dominated by Private Label (40%). K-C have 26%, P&G 19% and small
brands share the remainder. However
in value terms K-C leads with 34%, P&G has 27% and PL 26%
- In
2010, P&G’s Swiffer (30%) led the electrostatic household wipes market
with PL (20%) and small brands (16%) ahead of Pledge (7%).
- Personal
Care wipes include all-purpose, cosmetic, facial, moist-toilet, bath,
antibacterial, toddler and fem-care.
- A
breakdown of 2010 “moist-toilet” tonnage shares showed K-C leading (45%)
with PL second (26%), Playtex third (12%), P&G fourth (11%) and small
brands at 7%. On a value basis, the
shares were 32%, 20%, 12%, 17% and 19% respectively.
- Of
the total 281,000 tonne total wipes market, spunlaced had 52%, air-laid
pulp 24%, Co-form and wet-laid 14%,
thermal/latex bonded carded 5%, needled 3.5% and spunlaid 2%.
- Food-service,
industrial and institutional wipes sold $1.193bn in 2010, 38% to
healthcare, 38% to industrial, 13% to speciality and 11% to foodservice.
- With
regard to flushability issues, the California bill is dead but not buried. INDA continue to monitor this one. New legislation against flushables is
being proposed for Maine and New Jersey, and INDA have a seat at the
table.
- After 27 years of INDA lobbying,
the competition between laundered
shop-towels and disposable nonwovens is about to become fair. From June 2012 a new EPA ruling will
mean that nonwovens will not automatically have to be disposed of as
hazardous waste a rule which doubled their cost of use.
Asked what the
next big thing in nonwovens would be, Dr Holmes expected rapid growth in
industrial/hospital wipes to follow the new EPA ruling. He also believed that stabilsied high-loft
nonwovens would begin to grow at the expense of PU foam in upholstery. Was there any real need for flushable
products? 10 experts had reviewed the
INDA guidelines and all were in favour of flushables, one advocating stopping
the disposal of any faecal matter in landfill to improve public health. The flushing of paper towels from toilets was
the major problem at sewage farm screens.
Rick Jezzi (Consultant)
defined Latin America as, South and Central America (including Mexico) and the
Caribbean and arrived at a population of 585 million in 2010. Of South America’s 395 million people, half
were Brazilian and here the population was falling by 1% per year as religious
influence diminished (more birth control) and women entered the workforce. Brazil accounted for 61% of SA’s 2010 GDP and
would have a PPP/capita of $12,500 by 2015.
Argentina was the richest in the region with a PPP/Capita projected to
be $17,500 by 2015. This compared with
NA/WE/Japan earnings of $30-46,000 per capita.
- Diapers in the region
showed a 4-5% CAGR to 2015 and were provided by many players, the top
three having 33, 25, and 16% shares.
Penetration (43%) should reach 50% by 2015
- Fem care and pantyliners
were projected to show similar growth, and here 4 players shared over 90%
of the market. Penetration (65%)
should reach 77% by 2015)
- Adult Incontinence was
embryonic but growing at 6.5%/year with 97% of the market shared by the
top four. Penetration (30%) should reach 37% by 2015.
- Baby wipes used 7200
tonnes of nonwovens last year (60% being spunlace at ~40gsm) and was
projected to grow to 8750 tonnes by 2015.
Penetration (~20%) should reach 26% by 2015.
- 50% of
diaper buyers also buy wipes. (Average pack size = 50 wipes)
- K-C imports
Coform from the US and UK at 48gsm and converts in Brazil and Columbia.
(Multinationals share 70% of the market)
- 20gsm
thermal bonded card web and spunmelt accounts for 55-60% of the square
metreage sold.
- Personal care wipes have
been growing at ~15%/year and will grow at 2xPPP growth to 2015.
- Household wipes will be
slow. Its counter-cultural in the
target demographic: “We have maids”.
Brazil is self
sufficient in spunmelt (Providencia and Fitesa) and exports spunlace (3
production lines), but PGI controls the rest of SA. There are no air-laid lines and this could be
an opportunity. Converted baby wipes are imported into Brazil
for re-export into the region. Brazil
leads in bio-degradables with Braskem and Dow making polyethylene from ethanol,
Solvay making PVC and industrial polyhydroxyalkanoates also being made. Low-cost biofeedstock availability (e.g.
sugar cane) is the key here.
Minru Zhu, Honorary Chairman of China Nonwovens and
Industrial Textiles Association reported on recent
developments:
- Total sales of nonwovens
and technical textiles reached $57bn in 2010 and employed 700,000 people.
- 2500 companies are selling
over $700,000-worth of nonwovens and technical textiles, up from 1000 in
2000. (Over 100 companies with turnover over $100m)
- 8.2 million tonnes of
fibres consumed were consumed, the main shares being as follows. Canvas and tarpaulin – 1.52m; Basic synthetic leather – 0.71m; Medical textiles - 0.70m; packaging
textiles – 0.67m; Filtration and separation 0.56m; Agrotextiles –
0.52m; Geotextiles – 0.40m. Disposables were probably within the
0.31m Others category.
- Nonwovens had grown from
2.4 million tonnes in 2009 to 2.8 million tonnes in 2010. Here the breakdown was spunbond 1.32 million
tonnes, needled 0.63 mt, latexbond 0.25 mt; spunlaced 0.23 mt; thermal
bond 0.21 mt; air-laid 96,000
tonnes and melt blown 30,000 tonnes.
- 93 companies make
spunlaced using 160 lines, over 37 of which are imported. 16 new lines were built in 2010. 15 companies produce more than 5000tpa.
- Spunlaced capacity in
2010 was 325kt, and production 232kt.
One province (ZheJiang) makes over half China’s spunlace.
- China has over 800
spunmelt lines, 40 of which are SMS.
- The 96,000 tonnes of
Airlaid is mainly used in wipes and hygiene.
Sales of
personal care wipes (includes baby?) in
China will grow from $158million in 2008 to $230million in 2013. Other markets are negligible. The baby wipes market comprising 80 million
0-4 year olds is 20% penetrated. 20-30
million babies are born every year.
“Wipes are
disposable and add natural environmental stress”. “Choosing biodegradable
easily types of fibre material will be the important trend for future wipes”
Asked about
spunlaced line requirements over the next 5 years, Mr Zhu said they would
install 40 more, of which 13-23 would be imported.
Heidi Beatty,
Director of Strategic Product Development, Nice Pak/PDI expected the EU wipes
market to recover slowly. France and
Germany would be static through 2014, but the UK, Spain and Eastern EU would
show modest growth.
- The total market would
grow from £2.2 bn (2009) to £2.5 bn (2014)…
- …but household wipes would decline from
£0.76bn to £0.69bn.
- Baby wipes would be up
from £1bn to £1.3bn
- Facial would be up from
£0.39bn to £0.49bn.
- Eastern Europe would grow
from €170mn to €260mn.
Health scares provide an opportunity for household
wipes. Dettol® antimicrobial wipes have
seen sharply increased sales since Swine Flu in 2009.
The key
challenge will be price increases with spunlace, up 23% in the last year; pulp
up 6% and polymers 19%, but the increased regulatory pressures (REACH, Biocides
Directive, Cosmetics Directive, and the Classification Labeling and Packaging
regulations) will also prove challenging.
Using UK baby
wipes to illustrate the points, the brands are winning back share by:
·
Driving down selling price
throught increased use of multipacks (up to 12 packs per multipack),
·
Reducing the wipe count per
pack, introducing “economy” versions and pushing X for Y promotions. Brands now contain on average 20% fewer wipes
per pack than the equivalent in private
label.
·
The Pampers Simply range of
economy wipes are now 25-45% cheaper than the main Pampers brand.
So, while the
volumes increase in the UK, the returns are reducing, with the year on year
baby wipes spend showing an average of 5%/year decline in each of the months
from Feb 2010 to Feb 2011.
In short the UK,
which is Europe’s biggest wipe market, is driving-out value, and the key question is will it be
contagious!
Viscose/Tencel
David Adkins, Regional Director, Lenzing (USA) said Group sales reached a record €1.77bn last year, 90% of this
coming from the cellulosic fibres viscose and Tencel. The turnaround in cellulosic fibres fortunes
has been dramatic. After 30 years of
stagnation (1970-2000) which coincided with the age of cheap petrochemicals,
worldwide production of man-made
cellulosic staple fibre has risen
from 1.8 million tonnes to 3.1 million tonnes.
The majority of this growth is in China, both European and American
production having continued the decline until 2006 and then stabilizing. 2010 staple capacity was 3.7 million tonnes,
60% of this being in China. India,
Indonesia and Europe have roughly 10% each; Taiwan and Thailand have 4% each. Excluding Tencel, Nonwovens account for
450,000 tonnes of the demand and Textiles 2 million.
Now
sustainability is growing in importance, and cotton demand (and availability)
can be expected to increase despite the high prices. China is the key to both man-made cellulosic
staple via its dominance of both fibre and textile production and cotton
supply. Nevertheless Lenzing believe the
“Cellulosic Gap” remaining when cotton production is maximized means the future
for viscose and lyocell is assured. They
expect the total demand for all fibres to reach 140 million tonnes by 2030,
when the “gap” could be as much as 20 million tonnes or double current cotton
production. Clearly the world will not
be able to produce cotton in these quantities on land required for food crops.
Cotton
John Devine,
Economist, Cotton Inc said cotton price
(150c/lb “today”) had fallen from a record of 210 c/lb in March and its
volatility (the range of prices over a year) was at a record 140c/lb. Since 2005/6 both cotton and corn price
indices had doubled and oil (1996=100) had risen from ~280 to ~380 via a peak
of ~450. Since 1996 world population had
risen by 20% and their percapita income had risen from $4980 to $6200, both
factors increasing the demand for cotton.
Acreage planted was now increasing and a record harvest was expected for
next year, allowing cotton stocks to rise for the first time in 6 years. This year’s harvest might however be lower
than recent predictions due to droughts in Texas and China. For the first time in 15 years prices of
clothing were increasing. A graph of
demand for cotton showed 2011/12 at 119 million bales, down from a peak of 124
million bales in 2006/7.
The Chinese and
Indian governments are in the driving seat here. They could act to stabilize cotton price and
supply.
Feedstocks and Synthetics
Karen Jones, Service Leader, Fibres and Feedstocks
CMAI (Now taken over by IHS) listed the strategic
drivers in the petrochemicals supply chain:
- Demand is growing rapidly
in emerging markets, but capacity additions in the Middle East are
slowing.
- Investments in North
America could now occur again.
- Alternative production
technologies and feedstocks could emerge.
- Cost of gas has dropped
dramatically relative to oil.
- Ethane cracking shifts steam cracker
co-product yields. (There’s no
propylene side product from ethane cracking.)
- “On-purpose” (propane dehydrogenation)
propylene production becomes more important so…
- …prices of PP will stay
high for another 4 years at least and impact demand.
- China installed another 3
million tonnes of PET capacity in 2010 and another 1.2m tonnes went in
elsewhere.
- PET prices are staying
high though: demand to replace cotton in textiles will remain high. It will however remain cheaper than PP.
Asked how much
more polyester was used in textiles due to high cotton price in 2010, Ms Jones
estimated 0.75m to 1m tonnes.
Market Pulp
Brad Kalil (Consultant, Ex Weyerhaeuser) reminded us that the fluff pulp market is not independent of paper
grades because 70% of the US fluff capacity can make either paper or fluff
grades depending on the economics.
Nevertheless fluff has grown by 6%/y (or 225,000 tonnes) for the last 6 years, and will continue to
grow at 4.7% through 2014 to reach 6 million tonnes. New bleached eucalyptus kraft pulp coming on
stream in 2014 will overwhelm demand so for the foreseeable future there will
be adequate availability. With regard to
price, the single most important factor is the US Dollar exchange rate index,
so if the dollar strengthens, pulp prices will fall.
Washington View
Jessica Franken of INDA
listed the three main concerns as a) reforms to the Toxic substances control
act (TSCA), b) developing antimicrobial resistance leading to bans on common
antimicrobials and c) an FTC crackdown on “greenwash”.
TSCA is likely
to develop into the US version of Europe’s REACH. TSCA has enabled the EPA to regulate chemical
substances, but since 1976, only 5 chemicals have been banned and only 200 of
the 62,000 grandfathered chemicals have been tested. It will now have to develop an inventory of
84,000 chemicals including grandfathered chemicals, and the burden of proof
shifts from the EPA to the manufacturers.
So, instead of the EPA having to prove an unreasonable risk of a
chemicals use, the manufacturer or processor will have to prove reasonable
certainty of it causing no harm. All
manufacturers or processors of existing chemicals will have to submit a
declaration of this within one year, and new chemicals will need to have a
pre-market notification including the same minimum data set required for
existing chemicals. Clearly this a huge
paradigm shift with massive testing and reporting obligations.
Two NGO’s are
asking the EPA to ban Triclosan as an endocrine disruptor which causes
reproductive problems and leads to antibacterial resistance. The FDA is also reviewing its safety.
In October 2010
the FTC proposed revision of the “Green Guides” for the first time since 1998.
The proposed changes will affect the marketing of products which claim
bioegradability, eco-friendly, green, compostable, renewable, recyclable,
carbon-neutral etc. Any “green” claims
will require real and prominently displayed information qualifying the claims.
Terry Zebouni, CEO Bandzorb LLC introduced the Bandzorb liner, an adhesive backed super-absorbent
antimicrobial air-laid nonwoven to absorb perspiration from the forehead. It sticks to the headband of the hat, cap or
helmet and is available in 1”x12” (at $8.95 for a 6-pack) and 1 5/8”x14” sizes
(at $9.95 for a 6-pack). Ms Zebouni
appears to be looking for partners to participate in the scaling up and commercializing of the idea. Asked if it could be reused she thought maybe
2 uses with drying in between would work.
Don Hatter (Inventor)
introduced a plastic container which fits inside a toilet roll and carries 20
wet-tissues. The idea is to have wet-tissues
always available. He is right at the
start of the project and looking for support.
Richard Palmer CEO of Nehemiah Manufacturing Co. and ex P&G presented the successful Pampers Kandoo brand
licencing story. The company was formed
in the Fall of 2009 “to build brands, create jobs and change lives” in the
greater Cincinnati area. Kandoo was the
first licenced brand because within P&G it
lacked investment and focus and hence suffered declining sales. Nehemiah
improved the substrate and emphasized flushability on the pack, changed the mix
of SKU’s, and developed strong customer support via Facebook and Twitter. They are now developing a range of Pampers
Kandoo personal care products for toddlers:
shampoo, soap and sanitiser with playful packaging and fragrances that
toddlers would love.
Asked for more
details of the setting up of the new company, Mr Palmer said P&G had
outsourced manufacturing and Nehemiah took over the supply chain. They created 20 jobs in Cincinnati to pack
the wipes. They sell to major retailers
using a hybrid Direct and Broker marketing model, and do a lot on-line. Were they working with other companies? Mr
Palmer mentioned Lawn and Garden, where they had teamed up with the inventor of
a new product.
Paul Taylor replaced Tara Millar to give the Atlantic
Mills presentation on the use of QR (Quick
Repsonse) bar codes on packaging.
Scanning the code with a smart phone connects you to an instructional
video which either shows you how to use it or trains you how to sell it. It is being used on wipes for institutional
and food service to train users in correct cleaning procedures.
Edward McCloskey, Chairman and CEO of Irish Breeze introduced a baby-wipe impregnated with pure water containing 0.1%
of grapefruit extract as preservative.
He argued that today’s baby wipes used 100 times a week to apply lotions
containing complex preservatives and other chemicals are too big an insult for
baby’s tender skin. The substrate is
100% hydroentangled viscose. It is
selling well in all supermarkets in Ireland, and in pharmacies in the UK. On-line sales through Ocado are also strong.
David Gubernick, Research Fellow, J&J Consumer and
Personal Products demonstrated the “Wave”, a
vibrating exfoliator which uses a disposable impregnated felt pad to clean the
skin. The range of pads use 250-300gsm
PET/Rayon/PP blend needlepunched fabrics to give different textured surface
using the Di-lour system. Other textures
are added by spray or gravure dot printing.
The felt needs wetting before use and the vibrator can be used in the
shower.
Hudson Garrett, Director of Clinical Affairs and
Training at Nice-Pak/PDI introduced San-Cloth® AF,
the first and only alcohol and fragrance
free, quat-based disinfectant wipe with a 3 minute kill time. It can be used without wearing gloves or protective
clothing and is effective against 25 microorganisms common in bathrooms kitchens and hospitals in
3 minutes. This product won the WOW
innovation award.
James Bahcall, CEO, Paper Shower, uses his invention after cycling.
It is a pack of two wipes, one very wet and the other dry to allow a
sponge down and dry off after a sweaty ride into work (for example). While not much larger than a floor wipe they
can be used on the whole body, presumably in the bathroom. Both fabrics were hydroentangled.
Lizzie Zhao, Marketing Manager, Winner Industries (China) described their 100% unbleached cotton hydroentangled
wipes. The presence of the natural oils
and waxes enables high speed carding and entanglement, and where necessary the
rolls are scoured and or bleached in a kier afterwards.
Dave Kessenich, Product Development, PCMC, promoted their range of wipes machinery.
Ted Goodwin, VP Business Development Encapsys described how the business grew out of the NCR paper business of
Appleton Paper. Microcapsules of ink
were used in the No Carbon Required paper, and the same technology has since
been used to encapsulate a variety of materials e.g fragrances such as those
used by P&G for Downy.
Physical
encapsulation coats a core material with polymer by spray-drying, fluidized bed
coating or pan coating. These coatings
are relatively thick. Chemical
encapsulation involves creating a thin skin by interfacial polymerization in an
emulsion or suspension of the core material. They now ship over 30,000 tonnes of
microcapsules to 4 continents and are exploring the possibilities for
microcapsules in nonwovens used to manufacture for wipes.
Dan Feroe, Area Sales Manager, NSC illustrated how their TT Card innovation allowed the production of
nonwovens with improved ratios of MD and CD strengths at high speeds. A 20/80
viscose/polyester web had been produced at 40 gsm and 250 m/min with an MD/CD
tensile ratio of 1.88. The same card
could be used at 150 m/min to make 0.44 ratio – i.e. more like a cross-laid
web. Interestingly, the faster the
carding, the higher the CD strength. At
300 m/min on a 50/50 PET/Viscose CD’s were 40% higher than from a traditional
card. 450 kg/hr/metre throughput is
possible.
Doug Cole, Technical Director Product Development, Rockline ran through
the regulations for wipes and their testing requirements. Why after all this testing are there still
problems?
- Adverse skin reactions do
develop. Was the testing protocol
not followed? Did the materials change?
Sensitisation after years of use?
Seasonal changes?
- Mould does grow despite
preservative efficacy testing.
Again did the materials or process change, did bugs get stronger,
or did the consumer misuse it?
- Stability testing was OK,
but packs burst due to inflation
when trucked over the Rocky Mountains.
- Why do roll goods turn
pink in the warehouse? (It was the
exhaust fumes from the fork-lift trucks).
- Why did Cottonelle
Rollwipes fail in 2001. (It was way
ahead of its time and required changes in consumer behavior) Similar questions could be asked about
Spiffies Dental Wipes, Dawn Wash and Toss, and Sunscreen wet wipes.
Asked how to
ensure a new product succeeds, Mr Cole advocated doing everything right. Would there be a convergence of regulatory
testing around the world? Yes, the USA
was now reacting to changes in the EU and Australia.
George Savage, Executive VP, Calrecovery pointed out that wipes account for less than 0.1% of solid
waste. Their key characteristics for
recycling were the elements present, the microbial content, the moisture
content, the putrescible organic matter, and any traces of toxic chemicals or
plastic contamination. The disposal
options after reuse were recycling into new materials, bio-processing e.g.
compost, burning to recover energy and landfill. Was recycling cost effective? Yes, mainly, but some communities do collect
for recycle and dump in a landfill. One
questioner mentioned the Kelloggs problem in the EU where contamination from
recycled cardboard was leaching through the inner liner and contaminating their
cereals.
Ruth Levy, VP Strategic Product Development
Nice-Pak/PDI defined sustainability as avoiding
stealing your descendant’s future, and opened the presentation with the
National Geographic “7 Billion” video which emphasizes the difficulties arising
from population growth, more people consuming more resources, and more people living
longer. In comparison, the possible
responses seemed trivial:
- We need to make a profit
to stay in business so sustainability has to be part of how we make a
profit.
- Waste minimization is
key. We pay for it twice now due to
costs of disposal.
- Engage all employees and
external contacts in the war on waste.
- “Don’t pay more for sustainability”: use
less product in the first place.
- Driving down cost is an environmentally
friendly thing to do. Wal Mart has
the world’s largest environmental footprint but its focus on minimum
economic cost minimizes waste and impact.
Would regulators move to force post consumer waste
back upstream for the producers to deal with?
Ms Levy was not sure.
Jason Lough, Waste Reduction Manager, Ahlstrom also saw sustainability concerns as an excellent motivator to
encourage employees to reduce waste in manufacturing. Launched in April 2010, the Waste Reduction
program targets 15% reduction and a €20m saving in all 37 Ahstrom plants. It has
now been implemented in 27, and will be operated in all plants by the end of
2011. Every employee has a personal
waste reduction goal and plants have Key Performance Indicators for process
waste, trim waste, quality waste and total waste on monthly and 3 and 12 month
rolling averages. Success is achieved by
meeting the 3-month rolling average targets in 4 consecutive months.
Difficult waste
problems include:
- Changeover waste: the
best solution being fewer products and ultimately one-plant one-product.
- Quality waste: do customers insist on unnecessarily
high specifications?
- Over usage: the inclination to ship product with too
high a basis weight to be safe.
Asked if, after
18 months, the program was a success, Mr Lough said they were on target for 15%
reduction but the economic benefits had yet to be assessed.
Denise Petersen, Skin Care Marketing and
Sustainability Manager, BASF (NA) gave Cara Welch’s
paper on behalf of the Natural Products Association. Any product labeled “Natural” should be made
of natural ingredients converted with appropriate processes to maintain
purity. It should also avoid the use of
natural ingredients known to be harmful.
Excluding water, 95% of the product must use natural ingredients, so
some synthetics are allowed as preservatives for example. A full list ingredients must be on the label,
and if the natural label is used on a brand with several product lines, 60% of
all the products must meet the certification standard before the label can be
used on any one. A full list of approved
ingredients is on the NPA website, and the costs of certifying your products is
reduced if you use these ingredients. As
of Sept 2010 synthetic fragrance is prohibited.
Debate over
whether a wet-wipe substrate is part of the lotion packaging or a delivery
device (and therefore not a wipe ingredient) has come down in favour of the
substrate having to be natural. So, what
is a natural nonwoven? 100% cotton or
wood pulp clearly is, 100% rayon might be, and synthetics clearly are not. The committee is still working on this.
Certification
lasts 2 years and then resubmission is required.
Larry Wadsworth, Technical Director of US Pacific
Nonwovens provided the detailed results of
biodegradation tests on melt-blown PLA and PLA/PHB blends, spun-bond PLA and
50/50 viscose/PET spunlace in clean baby-wipes lotion, river water, sea water,
compost and soil over both 10 and 20 weeks.
The main conclusions after 10 weeks were:
- The spunbond lost less
tensile and tear strength than the meltblown presumably due to a surface
area effect.
- The 50/50
viscose/PLA blend was similar to
the spunbond except for being far more stable in the lotion.
- The presence of PHB in
the meltblown reduces the strength loss.
PHB is clearly more stable than PLA in the lotion, but costs 3x as
much.
The results of
the 20 week study will be presented at another conference.
David Powling, Family Care R&D Leader, KC ran through the progress made in the last year on the INDA/EDANA
flushability guidelines which have been under development since 2004 following
on from the 2003 P&G/WERF study.
- “It gets harder every
year”
- The new 3rd
edition is due out in March 2011-2
- This will abandon the 3
tier testing approach and use a series of tests including the new
Municipal Sewage Pump test. To be
labeled “flushable” a product has to pass all tests.
- The real problem is the
flushing of non-flushables and a non-flushable labeling code of
practice has been developed by both
INDA and EDANA.
- This needs policing
because the labels are not being displayed prominently enough on some
toilet wipes.
- INDA sorted out the proposed
California flushables ban, but New Jersey and Maine are now debating
similar legislation, with INDA taking part.
- The majority of US
flushables have now switched to dispersible technology rather than small
size.
- Various wipes are being
evaluated on the Municipal Pump Test which monitors the power required to
pump water containing wipes. If the
power increase exceeds 10% as the wipes are added the wipe has failed the
test:
- Paper hand
towels fail.
- Baby wipes
fail badly ( 3 varieties tested).
- Household
cleaning wipes fail, but one labeled flushable passed.
- Only 2 of
4 flushable toddler wipes passed.
- All
flushable moist wipes passed.
- Another study of the
waste accumulating on the screens at the inlet to a sewage farm is
planned. The last one showed paper
towels, not nonwovens as the main source of blockage.
Mike Godfrey, Director of Textiles at MiniFibers Inc. displayed a range of short cut man-made fibres and products made
from them. The wet-laid Mitsui
microfiber Synthetic Wood Pulp (100% microfiber PE) was in the form of a very
impressive, silky-soft Japanese-style art-paper which, without any special
treatment, had been painted with water colour paints in the traditional
Japanese style. Apparently 100% PE fibre
of these dimensions is naturally wettable.
The paper was clearly porous, but the water-based paint did not bleed.
Lawson Gary, a cotton farmer and President of
Manufacturing of T J Beall Co. showed the
Ultraclean 100% cotton as a hydroentangled fabric at 50gsm. Ultraclean is an unbleached unscoured
hydrophobic cotton which has been mechanically cleaned to remove all but 0.01%
of non-fibre material. Carrying its
natural oil and wax finish this 1 inch cotton cards well at speeds around 200
m/min and is intended for blending with viscose in biodegradable wet-wipes. The hydrophobic cotton replaces the polyester
and provides the marketing story, and viscose provides the absorbency.
Microbiological
testing typically takes 3-7 days, but the Celsis
Rapid Detection system does it in a day.
The samples can be prepared in 15 minutes, are incubated in the
bench-top instrument for 18-24 hours and the assay takes an hour. The hundreds of sample tubes move through a
spectrometer tuned to adenosine triphosphate (ATP) and thus detects signs of
life before there are any colonies to be counted.
Eco2cotton recycle
pre-consumer fabric and yarn waste into cardable fibres. Their T-shirt off-cut fibre appears identical
to virgin cotton and is being used in hydroentangled wipes.
Optima’s Soft-Can looks
superficially like an aluminium soft drink can, but is made from a heavy
multilayer film. Developed as an
air-tight pack for coffee pods, it has been offered as a container for wet
wipes for the last 3-4 years. Despite
its attractive and novel appearance its high cost is restricting its uses.
Prime Label & Screen showed
flow wrap film with “Rigid Lens II” closures, a sort of compromise between the
thin adhesive film closures (which are hard to reposition accurately as the
pack empties) and the plastic lids which seal well but add too much bulk and
cost. Rigid Lens II is a stiff film about
half the thickness of a credit card which appears flush with the flow wrap and
is indistinguishable from the flow-wrap when the whole pack is printed.
Natureworks has yet to
announce their new PLA plant, but say it will definitely be in Asia and will definitely
not use corn or cellulose as a feed stock.
It should be operating by 2014, and the third plant, most likely in
Europe should be operational 3-5 years later.
This one could be fed with biomass.
The Blair Nebraska plant remains busy with 65% of the output going into
packaging, the rest being textiles and nonwovens.