A wide range of companies is taking part in the experiment and of the 230 volunteers, 168 have been selected and these include Nestle, Coca Cola, Pepsico, Colgate Palmolive, P&G, Unilever and J&J. Product labelling shows CO2 emission equivalent in grams equated to the distance a car can travel with the same level of emissions. Water consumption is likewise indicated by “seconds in the shower” and the effect on ecosystems is shown by the area of “biodiversité fragilisée” in square meters.
Working Group 4H deals with hygiene products. For diapers the functional unit is “Nappies per day per child” and the indicators are carbon footprint, depletion of non-renewable resources and waste at end-of-life. EDANA is collaborating with WG4H to prepare draft Product Category Rules for both disposables and washable nappies. Extension of the process to include inco and femcare is being considered.
An Environmental Impact Index equating to the daily impact of one EU consumer could become a unit of measure with products labelled with the percentage of this daily impact their use implies.