- Closed innovation: developing your own new ideas in-house for your own sole use.
- Open innovation: developing internally or externally sourced ideas for use inside or outside your existing product range.
- Co-Creation: your ideas for my business or my ideas for your business. A truly open partnership.
- Since 1995 Unilever had strengthened the business through mergers and acquisitions to the extent that 40% of the 1995 brands had been disposed of and 40% of today’s brands were new acquisitions since 1995.
- Unilever’s direct environmental impact was only 3% of the impact of the total value chain of all their products.
- Since 1995 they had cut CO2 from energy generation by 41%, water use by 65% and waste products by 73%.
- There was a disconnect between consumers beliefs about sustainability and the action they take in the supermarket.
- “My actions won’t make any difference to the huge problems faced by the world”
- 48% won’t pay a premium for sustainability
- Most are uncertain about what is good and what is bad
- Only 9-16% of consumers trust the claims made by retailers/manufacturers, but 50% trust NGO’s
- Sustainability marketing has to be personalised as in the OMO Turkey campaign.
Saturday, 12 January 2013
Unilever: Innovation for Sustainability through Partnerships
Graham Cross, Director of Commercial Alliances (Global), Unilever (The Netherlands) said his company had pledged to double in size ($40 to $80 bn) while reducing their environmental impact and to achieve this they would need open innovation partnerships with a variety of other companies.
Source: EDANA Outlook Barcelona 2012