Despite atrocious travelling conditions in many parts of the
US about 190 of the 220 delegates pre-registered for this meeting and all but
one of the speakers made it to Carlsbad for this annual INDA event, normally
held in New Orleans. Carlsbad, being in
one of the very few states unaffected by snow, proved to be an inspired choice
In the interests of maximising networking opportunities,
moderators minimised after-speech questioning.
The Visionary Award presentations continue to be the unscripted
highlight of the conference.
Paul Leinberger of
the Futures Company has identified
that consumers are learning to live with increased economic uncertainty and are
becoming less frivolous with money. They
are now thinking twice about increasing consumption and prefer to “protect the
world”, strengthen relationships, and share responsibility for the consequences
of past overconsumption. In 2010, FC’s global Monitor survey covered 27,000 consumers
in 27 countries:
54% of those questioned felt less secure about
the financial future than they did a few years ago, and only 26% feel they have
enough savings to rely on.
69% are now more thoughtful about purchases and
60% do more research before choosing a product.
There is a renewed sense of trust in quality
brands and less inclination to go for the cheapest products (c.f. 2009 survey)