Yejimiin, in Korea, is introducing a new generation of sanitary pads within December 2012: 숲속이야기 TENCEL® is the first pad on the market to feature a top sheet based on 100% TENCEL®. In addition to being available in the Korean market, the product is exported to the U.S. for Korean women living overseas.
Yejimiin aims to satisfy women’s needs with high-quality products. Following the launch of TENCEL®Liner in February - a pantyliner with a top sheet based on 100% TENCEL® - the Korean company is now ready to introduce a new generation of sanitary pads under the product name 숲속이야기 TENCEL®.
Yejimiin is aware of the significant impact of the raw material on the final product. Since the top sheet of a sanitary pad is in direct contact with the skin, the choice of the raw material – the fiber – is crucial. TENCEL® has been demonstrated to be the ideal choice for Yejimiin since it is characterized by a very smooth surface which increases comfort in use. In addition, the natural moisture management of TENCEL® optimizes the conditions for sensitive skin. Furthermore, TENCEL® combines purity with consistent quality which is essential for sensitive hygiene applications.
The botanic value can be seen as another important decision driver for Yejimiin. Based on the renewable raw material wood sourced from responsibly managed forests, the cellulose fiber TENCEL® is fully biodegradable and meets even the enhanced standards of Vincotte Home compostability.
Elisabeth Stanger, Marketing Director of Lenzing’s Business Unit Nonwoven Fibers, explains: “Yejimiin succeeded in launching another innovative feminine hygiene product that offers natural confidence and comfort. We at Lenzing are proud to be part of this success story. The cooperation with Yejimiin underlines our long-term strategy to offer tailor-made fibers for sensitive hygiene applications.”