Saturday 30 June 2012

Fashion Apparel from P&G?


Michigan native Susan Brennan poses with her Charmin dress after being named the winner of the Eighth Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest at Ripley's Believe It or Not! Times Square Odditorium on Wednesday, June 27, 2012. (Photo: Business Wire)

Contest host Cheap-Chic-Weddings.com, which operates as a money-saving website for brides-to-be, began the annual contest eight years ago based on the popular bridal shower game. As the contest has increased in popularity from year to year, so has the level of competition.
“The quality of talent that presents itself each year always amazes us,” says Susan Bain, one of the founders of Cheap Chic Weddings. “This year’s entries included several dresses that had intricate details like faux embroidery, ruffles, pleats and even lace effects.”
Charmin is a sponsor of the contest for the second time and provided coupons for contest entrants to help cover the cost of purchasing the rolls of Charmin used in creating each dress, which ranged in amount from 10 rolls to nearly 50 rolls in some cases and featured Charmin Basic, Charmin Ultra Soft and Charmin Ultra Strong designs.

“Charmin is thrilled to once again be a sponsor of the Cheap Chic Weddings Toilet Paper Wedding Dress Contest,” says Laura Dressman, P&G External Relations Manager. “We’re inspired by these dresses and couldn’t imagine a better way to showcase the Charmin brand in a fun and unique way. Congratulations to Susan Brennanand all the finalists on their fantastic designs.”
Susan Brennan was joined at the finale event by the other two contest finalists. Katrina Chalifoux was the runner-up, and received a check for $1,000, while Jennifer Henryplaced third and received a check for $500. Photos from the contest and money saving ideas for planning a wedding can be found at www.cheap-chic-weddings.com.
About Charmin
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.

P and G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Laura Dressman, +1-513-634-7363
Dressman.LP@pg.com
or
MSL
Stephanie Herzfeld, +1-646-500-7653
Stephanie.Herzfeld@mslgroup.com
or
Cheap Chic Weddings
Susan Bain, +1-305-798-2520
Bain5@aol.com

About Procter & Gamble
Source: Procter & Gamble
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