Sean Riley, Chief Executive Dude of Dude Products Inc. is targeting 25-35 year old males who tend to “toilet” more away from home than at home. The resulting individually-wrapped Dude Wipes are intended for all male clean-up jobs, the list including wet-toilet tissue, post-gym clean-up, bedroom festivities and hand/face cleaner. Dude Wipes are in fact dispersible and flushable multi-function male grooming wipes with a pleasant masculine scent. Mr Riley expects to extend the range into larger Quick Dude Shower (QDS™) wipes.
Marketing is Twitter-linked and humorous with “social” packaging which works as a conversation starter. Dude Wipes were developed in conjunction with Rockline Industries and launched in July 2012. They are currently sold online and in a number of small specialty stores.