Global
Tissue and Hygiene Markets
Global Tissue and Hygiene Markets
Howard Telford, Research Associate of
Euromonitor International (USA) observed that the global tissue and hygiene
retail markets were immune to the recession and apparently detached from the
core economic trends. However the global
picture hid stasis in North America and Western Europe which had been offset by
growth in the emerging markets where population and incomes were still
growing. Between 2005 and 2010:
·
Global $ growth of 32.4% was made up of an emerging
market growth of 75% and a developed market growth of 12%.
·
Highest growth rates (11-12%) were in Latin
America, the Middle East and Eastern Europe.
Asia Pacific as a whole grew 7.5%.
·
The USA was still the largest market ($26bn) but
China ($18bn) is catching up fast with 9.2% per annum growth.
·
China has accounted for 80% of the Asia/Pacific
growth, but India hardly progressed.
·
P&G ($25.3bn at retail globally) were the
largest supplier. K-C was second at
$23.3bn and SCA third at $6.3bn.
·
Both P&G and K-C had grown at 4.5% p.a. over
the 5-year period, but for 2009-10, P&G showed 5.4% growth against K-C’s
4.3%.
·
All major manufacturers grew through
repositioning their presence in emerging markets with China being the key
target.
·
Private label remains over-dependent on mature
markets, especially Europe which has seen both low growth and a resurgence of
brands in 2010.
·
Supermarket and Hypermarket sales still
dominate, but Internet sales are now growing at 25% per year and in Korea the
internet accounts for 45% of diaper sales.
·
Incontinence products have grown at 40% p.a.
from a low base in developed markets and appear unaffected by economic
instability.
For
the future, considering the 2010-15 period:
·
By 2015 the emerging markets will be overtaking
the developed markets.
·
2010 – 15 growth will be 3.8% in the developed
markets and 37.6% in the emerging markets.
·
The main “second tier” emerging markets (1st
tier is China, Russia, Brazil, India and Mexico) will be South Africa, Turkey,
Iran, Ukraine, Saudi Arabia and Argentina and these will outperform the
developed markets.
·
There’s a baby boom in Russia. K-C installed 2 new “Huggies” lines there in
2010.
·
South Africa will be the fastest growing diaper
market in the next 5 years.
·
Wipes will be the next big growth market after
diapers and femcare in the emerging markets.
·
P&G will increase its focus on incontinence
products.
Emerging Hygiene
Markets
Pricie
Hanna of Price Hanna Consultants LLC (USA) pointed out that 92.7% of the
world’s 320 million diaper-age infants are in the emerging markets. Half are in Asia. China, India, Indonesia and the Phillipines
represent over 36% of the available diaper market. Birth rates are declining globally by 1% per
year, but survival rates are growing by 2.5% per year.
·
Global diaper penetration was 23% in 2010 and
future growth of 4-5% p.a. could be expected.
·
Mature market penetration was 94% in the same
year, with India, China, Africa and the rest of central Asia being 8%
penetrated.
·
Mature markets represented only 8.5% of potential
diaper changes.
·
India has the largest infant population and its
diaper market penetration will grow faster than China after 2015 when the
GDP/Capita begins to rise above the critical level of $6-8000.
·
In 2010 India’s diaper penetration was 5-7% including
insert diapers whereas China’s had reached 22-23% overall and 45% in the
cities. This represented a fourteen-fold
increase in 10 years yielding a $2.8 bn market.
·
P&G (India) is promoting the idea that
babies grow better in diapers because they sleep better when kept dry through
the night.
·
P&G continue to add diaper capacity in
countries with high population and low penetration such as Egypt, Indonesia and
the Philippines.
·
K-C has opened global R&D centers in Seoul
and Bogata to generate local insights.
·
Brazil’s diaper market was 65% penetrated in
2010.
Femcare
is projected to grow globally by 4 to 4.5% through 2015 with China, India
and the rest of central Asia accounting for about 45% of the incremental
volume. Other global growths to 2015:
·
The Middle East and Africa: 19 - 20% .
·
South and Central America and Eastern Europe:
11-12%.
·
Other Asia-Pacific: 9-10%
·
North America: 1.5-2%
·
Western Europe and Japan: decline due to
demographic factors.
In India the Government is subsidising the
distribution of femcare to schools so that girls can attend during their
periods. P&G has also launched
initiatives to help low income girls and women to obtain affordable protection.
Adult
Incontinence will grow at 7% per annum through 2015 with the mature markets
generating 40% of the incremental volume.
The developing markets will generate 45% of the incremental volume, the
rest going to the undeveloped markets.
Central and Eastern Europe are growing at above average rates and SCA
have recently started a new line in Russia.
Raw
material suppliers are following the diaper makers to build capacity in
emerging markets:
·
Pegas (nonwoven), RKW (film) and Bostik
(adhesives) are supporting P&G’s expansion in Egypt.
·
Toray (nonwoven) in Indonesia will be able to
supply P&G’s new plant there.
·
SAP expansions are occurring in Saudi Arabia
(Evonik), Indonesia (Nippon Shokubai), China (BASF), and Brazil (BASF).
·
Large state-of-the-art spunmelt lines are being
installed in China, Malaysia, Thailand, Indonesia, Egypt, Saudi Arabia, Brazil,
Turkey, Russia and Peru to meet diaper demand.
Almost all will be from Reifenhauser.
Asked if ultra thin cores were coming to the
emerging diaper markets, Ms Hanna thought a version with some pulp was
planned. Was Always Infiniti™ gaining
share? No: it had been stable since the
launch promotion had been withdrawn.
Were any other producers using foam cores? Not yet.
Turkish Hygiene
Berna
Yalcin, R&D manager of Hat Kimya San. A.S. (Turkey) provided 2010 data
for the Turkish market:
·
Of the €3.5bn domestic consumption of FMCG, 25%
was tissue and hygienic disposables, 39% was cosmetics and personal care
products, and 36% were cleaning products.
·
70% of disposable hygienic products were sold in
supermarkets.
·
4 billion diapers accounted for 66% of diaper
changes in 2010 and the population of 0-3 year olds is 4 million and growing at
2% per year.
·
Diaper production capacity is 11 billion/year,
with 50% of this exported to Iraq, Iran, Bulgaria, Syria, North Africa, Eastern
Europe and Russia.
·
The 4 main producers in order of market share
are P&G (“Prima”), Hayat Kimya (“Molfix”), Ontex (“Canbebe”) and K-C with
“Huggies”.
·
Turkish-made diapers each cost €0.14 on average
compared with an EU price of €0.2 and an equivalent US price of €0.18.
·
There are 18 million women between 18 and 45
using about 2 billion units of femcare in 2010.
The market is 52% penetrated by disposables.
·
The leading femcare products are P&G’s
“Orkid”, Hayat Kimya’s “Molped” and K-C’s “Kotex” which is imported from Korea.
·
Turkish femcare averages €0.08 per napkin
compared with €0.21 in the EU and €0.13 in the USA.
·
Turkish women used 10 pantiliners per year on
average and the 2010 market was worth €32.5 million.
·
Hayat Kimya’s “Molped DC” led the field with
P&G’s “Orkid Yaprak” and “Discreet” and K-C’s imported “Kotex Alldays” following.
·
Adult incontinence product use is 300
million/year with the population of over 70’s being about 3 million. Ontex, SCA and Eruslu lead, with K-C “Depend”
being a recent introduction.
·
12 billion baby-care wipes worth €148 million
were sold in 2010, along with 1416 million (€18 million) general purpose
wipes. J&J’s “Nivea Baby” was the
only recognisable brand at no. 4 on the
list.
·
Turkey had 65 nonwoven producers in 2010
producing 131,000 tonnes of fabrics. There
were 5 spunlace lines, 8 spunmelt lines, 9 card/bond lines, 32 needlepunch
lines and 33 wadding lines.
·
Gulsan was the leading producer of diaper
components with a 60,000 tonne spunmelt capacity. They would be starting a 20,000 tonne R4 line
for hygiene products at 4.2 metres wide in Egypt in 2013.
·
45,000 tonnes of spunlace are consumed, 50,000
tonnes of SAP, 120,000 tonnes of fluff pulp and 12,500 tonnes of hotmelt
adhesives.
·
Cultural issues mean the tampon market is very
small.
Vision 2020
Abby
Bailey, EDANA’s Marketing and Communications Director provided information
from the “Nonwovens Vision 2020” study.
The main market for hygienic disposables comprised the under 5’s,
females in the 15-49 age group and the over 65’s. This sector of the world’s population would
reach 2.1 billion by 2050, up from 0.63 billion in 1950. By 2050 only the over 65’s segment would be
growing, the females having plateaued and the under 5’s being in decline. The other key points were:
·
Globalisation will accelerate and economic power
will move East.
o
Nonwoven markets will polarise with high volumes
but low margins being realised from the emerging middle classes, while the
developed world will need high margin, low volume products.
·
Sustainability will remain the concern of the
decade with a larger and wealthier world population growing more concerned
about climate change and the release of GHGs.
o
Nonwovens will benefit from sustainability
opportunities in some sectors (crop protection illustrated.)
o
Conspicuous-consumerism is giving way to
considered-consumerism and prolonging the life of consumer products through
exchange and on-line trading will increase.
·
Innovation is the key to addressing the other
sustainability issues. It will become
more open and prolific and like the markets, will move East.
·
Innovation will have to deal with reduced raw
material availability, driving down production costs and the increasing demand
for health care products.
SAP
Update
Ian Davenport, President of Davenport
International Associates LLC said the US acrylic acid supply problems of
2010 are now behind us with American Acryls running well, Dow Deer Park
operating at high rates and new investments planned here and at Clear
Lake. Economic reasons for not making
SAP had diminished due to the downturn-related decline in demand for acrylates
in paints. New SAP capacity being
built in the East will raise annual global output from around 2 million tonnes
to 2.8 million tonnes by 2014. 230,000
tonnes of this will be in China (San Dia, BASF and Danson), 108,000 tonnes in
Korea (LG Chemical), 90,000 tonnes in Indonesia (Nippon Shokubai) and 84,000
tonnes in Japan (NS and Sumitomo Seika).
Evonik will start an 80,000 tonne SAP plant in Saudi Arabia, and BASF
are putting a 60,000 tonne plant into Brazil. The growth is driven by the major
diaper producers (KC, P&G, SCA and Unicharm) who will use 50% of the
increased production in responding to the increasing demand for diapers in the
emerging market.
SAP consumption will rise less quickly
reaching about 2.1 million tonnes by 2014, so capacity utilisation will decline
from ~97% in 2010 to below 80% by 2014.
However if the diaper market grows slightly faster than anticipated at ~7%
p.a., supply will remain tight and capacity utilisation will be at 85% in 2014. On the downside, falling birth-rates in
China, the concentration of 20% of global SAP capacity in Japan (earthquakes
etc), and the relative unprofitability of SAP production inhibiting investment
were listed. In conclusion all the
changes were relatively superficial and the SAP market will stay balanced and
tight.
Asked
about sustainability issues, Mr Davenport thought these remained to be
addressed. Maybe acrylic acid could be
made from sugar cane (ADM mentioned).
Maybe SAPs based on natural polymers would emerge but these would have
nowhere near the economics of acrylic acid.
3D Jet Forming
Jens-Erik Thordahl of Airlaid Nonwoven
Systems (Denmark) described a new 3-Drum former now under development. In essence this is the old 2-drum Dan-Web forming
head and SAP feeder working inside a third large drum to give much better basis
weight uniformity and blend evenness.
The outer drum is 1.7 m diameter and allows the formation of webs down
to 35 gsm at high speed. Other design
changes on the line as a whole (c.f. Dan-web) include Disk Mill defibrators
(from Cellulose Mill, Italy) to save 34% of the energy c.f. hammermilling,
minimal waste from in-line binder mixing, a new cooling/cleaning system for the
binder spray wires, the use of heat recovery systems (Strahm EnRec©) and a
heat-pump for dryer air heating (Johnson Controls Inc – Sabroe system) . Experience so far shows that in addition to
the evenness and energy benefits, raw material savings of up to 600 tonnes/year
on a 20,000 tpy line are achievable.
Asked
about the progress of the development, Mr Thordahl said the prototype is under
construction and they hope to sell a line soon.
He thought speeds of 600 m/min would be possible and this would allow
economical integration into a spunbond line. However it was not clear whether a latex
curing and drying system could be made to work at these speeds. The drums now had round holes and these had
proved better than slots.
Polymer Softness
Jackie deGroot, Senior Technology Manager
at Dow Chemical Co put global spunbond capacity at 3.4 bn lbs in 2009, with
46% being used in hygiene, 90% of which was monocomponent PP. Patent analysis showed increasing activity on
developing softer polymers both intrinsically and by the use of additives.
Dow’s
Versify™ is a PP/PE elastomeric copolymer with 5-15% ethylene content which can
be blended with PP to achieve greater drape and flexibility at lower bonding
temperatures and good tensiles.
Bicomponents made with a Versify™ skin on an hPP core (30/70) gave panel-test
softness, smoothness and noise ratings midway between hPP (100%) and 50/50
PE/PP where the PE was Aspun™. Unlike
the softer Aspun™ bicos, Versify™ bicos did not degrade due to cross-linking of
PE on ageing.
A
new Aspun™ resin was under development to give game-changing softness and this
was already being spun at 0.53 g/min/hole on a Reicofil R4 system. In 100% form this gave only 1/3rd
the strength of PP but was thought to be suitable for lamination to film as a
textile backsheet. Handle-o-meter softness
values were 1/3rd of those from Aspun/PP bico spunbond.
Melt-spun Nanofibre
Arnold Wilkie, President of Hills Inc (USA)
described their two ways of making nanofibres at higher productivity than
electrospinning. Nano-MB used unique
melt-blow nozzles and HICINS (high island count islands in a sea fibre)
produces thousands of nanofibre “islands” per filament in a soluble sea. For Nano-MB heads, the holes are made by
forming slots in opposing plates and bonding the plates together. This allows many more (up to 4000 per metre)
and much smaller holes (0.125mm) than conventional drilling methods. The holes are longer than usual, generating
higher pressure drops and greater flow uniformity at the low flow rates
required. Fibres down to 250nm were
shown (on a 1.5 denier spunbond) and in
PP these could be produced at 1.6 kgs per metre per hour from a 100 holes/inch
nozzle. A 1.7m beam would produce a 2.5
gsm layer at 11 m/min, and when laid on a 37.5 gsm meltblown PP would cost
about 75c/m2. A 1.7m line, both Nano and
Bico capable is now available.
HICINS
spunlaid with 2010 islands of diameter 250 nm has been spun from nylon 6 in a
sea of EVOH, the untreated filaments being 4 denier/fil. A 1.7 m spinbeam operating at 6000m/min
filament speed could produce 40 gsm of islands at 20 m/min in a 40gsm sea which
has to be dissolved. The approximate cost is again 75 c/m2. Further
developments include experiments with 10,000 islands in the sea, multi-limbed
and hollow island fibres, and filaments from which the islands can be liberated
by hydroentanglement rather than sea-dissolution.
Elastic Nonwovens
John Flood, Senior Staff Research Scientist
with Kraton Polymers (USA) described conversion of styrenic block
copolymers into bicomponent spunbond and meltblown nonwovens. Elasticity arises because the polystyrene end
blocks are incompatible with the rubber chain blocks and associate into rigid
domains leaving coiled rubber mid-blocks in between. The resulting thermoplastic elastomer has
excellent strength without vulcanisation.
The new Kraton high MFI grades can be spun as the core of a PP/Kraton
20/80 bico at commercial speeds to give high elongation and elasticity for
elastic SMS applications. The resulting
soft, flexible, quiet nonwovens are good for protective apparel, adult
incontinence products and wound-care dressings.
Load/elongation graphs showed a 10/90 PP/Kraton spunbond giving 100%
extension in the CD with recovery to 20% over several cycles. More elasticity and a better drape is
obtained with a polyester copolymer sheath, and here the 20/80 bico gave almost
the same elasticity as the 10/90.
More
durable textiles can be made by hydroentanglement splitting and bonding of a
spunbonded tipped trilobal fibre where the tips are nylon 6 and the Kraton center
is either fully enclosed in the nylon or exposed. These nonwovens compare well with knitted and
woven elastic fabrics of the same weight, stretching over 50% and recovering
90% on relaxation.
A
new ultra high melt flow grade (EDF 9897) is under development which has very
narrow molecular weight distribution and should give good spinning with high
tensiles and elasticity.
Nanoval –
Splitspinning?
Martin Stobik, Technical Director of
Nanoval GmbH & Co KG (Germany) sought to address suggestions that their
Laval nozzle melt-blowing process did not work as advertised, i.e. by splitting
a single forming filament into many microfibres, but rather by the very high
draw down of one filament per nozzle.
Admittedly it did not matter much because the resulting products proved
that very fine fibres were being obtained at high productivity (gms/hole/min).
It
could be calculated that a 0.8 micron filament diameter arising from a 1.5
g/min melt flow through a single Laval nozzle would need to reach 54,000
metres/second velocity to achieve the measured diameter whereas the air
velocity at the 800 mBar pressure used would only be 316 m/sec. Clearly the
required filament speed can never be reached so the fibre size can only arise
by splitting. Some local “overspeed”, where
filaments travel faster than the air, has been observed in conventional
melt-blowing but the factor has always been less than 2.
High
speed photography apparently shows splitting but Nanoval acknowledge that with
the smallest pixels on sensors being between 5 and 7 microns it is difficult to
distinguish 2 fibres of 2 micron diameter within such pixels. Optical magnification of the fibres should
solve this, but then the depth of focus reduces to less than a millimetre and
falls to 40 microns at 10:1 magnification.
Getting sharp images of rapidly vibrating filaments in order to measure
their size is clearly impossible.
Splitspinning
has been known to work with lyocell dopes made from dissolving pulps and
attractive nonwovens of fine pure cellulose fibres have been shown at other
conferences. In passing, this paper
mentioned the use solutions of waste-paper 50/50 with paper grade pulp and also
50/50 SAP/paper-pulp being converted into nonwovens. For the last 2 years the 75cm Nanoval pilot
line has been operating in a JV in China.
Polyolefin Adhesives
Christophe Morel-Fourrier (Global Technical
Marketing Manager) and Benjamin Funk (Applied Technology Chemist) of Bostik Inc
(France) recalled that the first polyolefins used as adhesives were the
atactic PP by-products of crystalline PP production. Catalyst technology and especially
metallocene catalysts led to “on-purpose” PP adhesives with a better balance of
cohesion and sprayability through control of molecular weight and co-monomer
distribution. However, the ideal target
viscosity and softening point for packaging and film adhesives could not be met
with polyolefins.
Bostik’s
new Relyance™ adhesive has properties which recommend it for construction
applications in hygiene products, providing comparable performance to the
styrene-butadiene copolymers in standard or newly developed spray applications
at slightly lower application temperatures.
It overcomes the reduced spray processability and limited performance
after ageing of earlier polyolefin adhesives.
Polyolefin Nonwovens
and Adhesives
Koichi Nishimura, Project Manager for
Idemitsu Kosan Co Ltd (Japan) described the three methods of making low
modulus PP as a) blending with elastomers, b)copolymerisation with other
monomers such as ethylene and c) controlling stereo-regularity. L-MODU is a new
type of polypropylene for soft elastic nonwovens and hot melt adhesives made by
controlling stereo-regularity of PP in the space between atactic (amorphous and
liquid) and isotactic (crystalline and hard).
It was developed by investigating numerous catalyst systems before
lighting on a “new original metallocene” which gave the desired properties.
Grades
of L-MODU with molecular weights of 45,000 to 120,000 have softening points
between 90 and 120oC, tensile modulii one-tenth of that of isotactic
PP and elongations at break of 600 to 900%.
They are non-sticky despite the extreme softness, and can be blended in
any proportion with IPP. Blends were
converted into spunbond on a Reicofil 4 line and gave half the frictional
coefficient and half the bending length of 100% PP when 20% - 30% of the PP was
replaced with L-MODU . The 20% blend
gave dramatically improved spinning and 15gsm fabrics made from 1.2 denier were
higher in CD strength than 17gsm 100% PP at 17gsm (from 1.7 denier).
100%
L-MODU spunbonds were highly elastic but hard to calender. However as the core of a bico inside an iPP
sheath, good nonwovens were made.
L-MODU
based hot melt adhesives (50% L-MODU with 40% tackifier and 10% oil) gave much
higher peel strengths than the standard SBS or a similarly formulated atactic
PP. Lower bonding temperatures were also
possible and target strengths could be met at lower hot-melt add-ons.
L-MODU
could be blended 50/50 with PP for meltblowing and gave narrower fibre size
distributions and a higher hydro-head.
The
L-MODU plant starts up in March 2012 and will produce 40,000 tpy of the low
modulus PP in three grades, 400 for hot melt, 600 for melt blown and 900 for
spunbond. It is available for trials
now.
Polyolefin Binders
Paul Newick, Senior Technical Manager at
the Dow Chemical Company introduced Hypod™ binders made by a novel process
which pairs a range of polyolefins with surfactants before mechanically dispersing
them in water. The binders give physical
properties comparable to the acrylic emulsion systems but their larger particle
size helps to provide mechanical stability while their surfactant stabilisers
keeps the emulsions stable for up to 6 months.
The precise chemistry was not stated, but examples of ethylene and
propylene copolymers with high, low and medium carboxyl contents and Tg’s in
the -26 to -56oC were illustrated.
The carboxyl content was said to facilitate adhesion and high filler
retention when used as paper coatings.
Surfactant levels of 5% are needed for stability. Films made of -30oC
Tg polymers were were wettable, non-tacky and very soft, like a +10oC
Tg acrylic. Results of the treatment of
Whatman No.1 filter papers were provided.
The importance of
Airflow
Christopher Ritter, Sales Manager Europe
and Middle East for Osprey Corporation stressed the importance of tight
control of air in many nonwoven processes and provided many examples of process
and product improvement arising from attention to the details of air movement
in:
·
Pneumatic raw material transport
·
Core forming
·
Air-laid web forming
·
Cleaning and dust control systems
·
Filtration systems
·
Edge-trim recycling
·
Vacuum systems
Air
handling can account for half the energy use in hygienic products production,
and air speeds of above 28 m/s in ducting wastes energy. Speeds below 12 m/s risk deposit
formation. Mr Ritter recommended
training 1 or 2 key people in airflow system design and stressed the importance
of regularly documenting airflow measurements to identify design and
air-balancing errors. Asked if Teflon
coated ducts would save energy, he commented that polishing the inside of ducts
certainly did, but he had no experience of Teflon linings.
Superabsorbent Fibre
Dave Hill, Business Development Manager of
Technical Absorbents (UK) reminded us that this 1993 JV between Courtaulds
and Allied Colloids to spin SAF® fibres from polyacrylate superabsorbents had,
in 2007, been bought by Bluestar Fibres Co. (China). The polymerisation process uses acrylic acid,
methyl acrylate and sodium hydroxide and the resulting viscous aqueous solution is dry spun into hot air
when an additive thermally cross-links the polymer to create the superabsorbent fibre. The fibre could be processed on most textile
and nonwoven routes, was non-irritant, non-flam and listed by the FDA for
indirect food contact. Applications
developed from the plant in Grimsby (UK) were:
·
Ultra thin “Anerle” panty liners by Heng An for
the Chinese market
·
Washable light incontinence designer underwear
·
Advanced wound dressings (hydrogel)
·
Operating Room mats and other medical waste
management products
·
Diagnostic fluid transport packaging
·
Performance apparel cooling layer. (“Koolsorb”
knitted SAF® for rapid sweat containment).
·
Filters to remove water from oil and fuel, blood
treatment filters, waste water treatment.
·
Geotextiles: water blocking layers, tunnel
linings, reservoir sealing.
·
Fire blankets and flame barrier suits.
·
Cable wrap yarns and tapes
·
Food packaging – exudates absorbent.
Asked
about spunlace nonwovens Mr Hill said these were under development. The new Chinese SAF® plant would have a
20,000 tonne/year capacity. The fibres
are made washable by being contained – presumably in a gel-proof bag: none is
lost in washing, and over 50 washes are possible. The fibre cannot be crimped and is therefore
tricky to process. It absorbs 50 g/g
0.9% saline at a very high rate due to the very high surface area of the fibre.
Fluff Pulp Update
David Fortin, Economist at RISI (US)
predicted increasing global demand for fluff pulp with China and other Far Eastern
countries generating the majority of growth.
By 2013 usage will reach 5.5 million tonnes, up from 4.7 million in 2009,
giving an overall growth rate of 4% per annum.
However this statistic conceals growth of 24% in emerging markets with
minimal growth in developed markets. Diapers
will remain the main end-use with 40% of the tonnage, followed by femcare (26%)
adult incontinence (23%) and airlaid/other (11%). Incontinence use is increasing in the developed regions but the trend to thinner products reduces fluff
usage. Private label products tend to
use more fluff per unit than brands and fluff does better where PL has a larger
share of the market. Innovations to
watch are:
·
Pampers “Dry Max” with a fluff-free core.
·
Huggies “Pure and Natural” with its renewable,
recycled and organic themes.
·
gDiapers – cloth diapers as a green alternative
to disposables.
·
WooDi – a 100% wood-based diaper from SCA and
Sodra Cell.
Demand
growth is keeping pace with capacity growth and if short-term fluctuations are
ignored the profitability trend has been steadily rising since 2002. Prices will continue to follow paper-grade
prices with a slight lag, but the way in which the swing capacity swings will
affect outlook.
Asked
about possible substitution of fluff with anything other than SAP, Mr Fortin
thought there were no other threats.
CTMP would not be an issue because there was plenty of softwood
kraft. Would Russia produce fluff? Not in the near-term. The market would soften in 2015. For the predicted impact of thinner products
we would need to buy the RISI report.
Rando Airlaid
Mike
Flaherty (President) and Greg Moran (Director Marketing and Sales) of the Rando
Machine Corporation (USA) described the development of their Randowebber
technology to process more difficult fibres into lighter-weight air-laid
nonwovens.
·
Light-weight was defined as 0.25 to 150 gsm!
·
Fibres processed included 200 denier nylon, 25
micron stainless-steel, silver-coated nylon, glass, composite reinforcement
fibres, short fibres (>0.5 inch), wood, cardboard, recycled waste fibre,
rock wool, ceramic wool, basalt, sea-weed and collagen.
·
Rando-webs were isotropic.
The collagen fibres were from waste cowhide
and could be processed into a leather-like nonwoven. The sea-weed, presumably in the form of
alginate fibres, was being used in surgical products.
They would provide pilot lines down to 1ft
wide for development purposes.
Jumbo
Spooling and Splicing
Pierre
Croutelle, Sales Manager of Spoolex (France) described the principles of
spooling acquisition distribution layer (ADL) nonwovens and concluded that
keeping the material running in line while oscillating the large spool gave
better quality with sensitive materials than the traditional approach of
traversing the material across the surface of the spool. Either way, spools gave up to 10 times the
ADL length (i.e. 10 to 40 km) between changes compared with pancakes, and
therefore fewer rejected diapers. Their
Calemard™ spooling technology used the new principle and combined it with
Decoup+™ ultrasonic cutting and laminating on their Pegase II spooling line to
obtain perfectly flat joins when mother rolls were changed.
Asked if the system was dedicated to ADL, Mr
Croutelle said it could also spool thicker products such as femcare cores, but
airlaid pulp rolls were too bulky and weak.
The Pegase II line with 10 heads would cost about a €1 million. Could the spools be unwound simply or would
they need a despooler on each diaper line?
Mr Croutelle said despoolers were needed and these were now fitted to
most high speed diaper lines. They were
not made by Spoolex.
Product Decoration
Ondrej
Kruk, Market Development Manager of Videojet Technologies Inc (USA)
compared product decoration with traditional advertising and concluded that at
60c per 1000 impressions it was the cheapest.
Furthermore it could add value and differentiation, and be functional
(e.g. wetness indicators) or fashionable (e.g. denim print diaper backs). Femcare and incontinence products are now
being decorated and diaper printing had progressed to in-register printing with
up to 10 colours.
Processes could be off-line or in-line. Off-line flexographic 10-color printing of
film for backsheet required a $6m investment plus another $1m if wetness
indicators were needed. It can give high
quality prints with multiple colours over a large print area but reduces
flexibility and increases cost and complexity for the diaper producer. In-line flexography is possible but complex,
while in-line digital printing can apply 1-2 colours over a smaller area very
effectively. In the case of Videojet’s BX system, this has proved to be the
most cost effective route with a good return on investment. In-line printing of hot-melt can be used for
wetness indicators.
Asked about the differing regional responses
to decorated hygiene products, Mr Kruk said the Latin American countries loved
it, Japan was proceeding somewhat cautiously, while the US and EU were
somewhere in between.
New
Airlaid Machine?
Ingo Maehlmann, Expert – Air Laid
Development at Oerlikon Neumag (Germany) listed their development goals for
what used to be the M&J (Kroyer) air laid system as increasing production
speed, lowering basis weight, increasing product uniformity and saving raw
materials.
A
new formation tester has been developed using digital image processing and
fast-Fourier transformations to quantify the formation quality. This has allowed adjustments of the
positioning of the forming heads relative to the wire and increases of air-flow
through the heads. Traditionally, only
30% of the air removed by the suction box under the forming wire was fed in
with the pulp, the difference being drawn in through the top and sides. In the new system, the heads have been
raised, top and sides sealed and all the air removed by suction now enters with
the pulp. The formed pulp mat exits
under a compaction roll which is also sealed to the sides. The prototype is giving significantly
improved forming quality which allows lower basis weights to be produced, or
the same quality at line speeds 67% higher.
Speeds of over 600 m/min are now targeted.
In
questions: Longer fibres can now be used
due to improved screen design. Dryer
capacity is an issue at high speed when latex bonding. Sealing rolls are cleaned automatically and
are heated to reduce pickup. Old
“M&J” lines can be retrofitted with the new system. The new forming head can remove the
“beaching” (rippled surface) effect if required.
Calvin
Woodings
No comments:
Post a Comment