Friday 19 April 2013

INDA's Visionary Award Finalists: Diversitech and Dude

Keith Platt of the Diversitech Corporation described how they came to develop the MERV 8+/9+ pleated filter.  Diversitech wanted to make and sell pleated filters for air conditioning units etc but found the standard cardboard-framed design costly to make and too bulky ship economically.  Their experience with plastic mouldings led them to believe that the pleated PP spunbond filter element could be overmoulded with a PP plastic frame to make “nestable” filters which could be stored in half the volume.  The resulting rugged and durable filters also showed lower pressure drop due to absence of cardboard and could be recycled.

Sean Riley, Chief Executive Dude of Dude Products Inc. is targeting 25-35 year old males who tend to “toilet” more away from home than at home.  The resulting individually-wrapped Dude Wipes are intended for all male clean-up jobs, the list including wet-toilet tissue, post-gym clean-up, bedroom festivities and hand/face cleaner.  Dude Wipes are in fact dispersible and flushable multi-function male grooming wipes with a pleasant masculine scent.  Mr Riley expects to extend the range into larger Quick Dude Shower (QDS™) wipes.

Marketing is Twitter-linked and humorous with “social” packaging which works as a conversation starter.  Dude Wipes were developed in conjunction with Rockline Industries and launched in July 2012. They are currently sold online and in a number of small specialty stores.

No comments: