Friday 9 November 2012

P&G Releases New Fiber Sourcing Goals for Absorbent Hygiene Products

Ongoing collaboration with World Wildlife Fund (WWF) helps enable new level of commitment to forest certification

CINCINNATI--(BUSINESS WIRE)--Nov. 8, 2012-- The Procter & Gamble Company (NYSE:PG) today announced new fiber sourcing goals for the pulp it purchases for its tissue-towel, baby care, and feminine hygiene brands. These new goals help deliver progress toward P&G’s long-term environmental sustainability vision, which includes having all products and packaging made from 100% sustainably sourced renewable or recycled materials. The new fiber sourcing goals, developed in collaboration with World Wildlife Fund (WWF), will be published in P&G’s 2012 Sustainability Report issued on November 12th. The goals commit that by 2015:

  • All of the pulp used in P&G’s tissue-towel, baby care, and feminine hygiene products will be third-party certified under one of the following five certification programs used in different parts of the world to promote responsible forestry: Forest Stewardship Council (FSC), which P&G will continue to preference; Programme for the Endorsement of Forest Certification Systems (PEFC); Sustainable Forestry Initiative (SFI); Brazilian National Forestry Certification Scheme (CERFLOR); Canada’s National Standard for Sustainable Forest Management (CSA-SFM).
  • At least 40% of the pulp used in P&G’s tissue-towel products will be Forest Stewardship Council (FSC) certified.

“We believe that partnering is essential to deliver our long-term sustainability vision,” said Len Sauers, Vice President of Global Sustainability at P&G. “World Wildlife Fund is an invaluable partner, as they have challenged us and collaborated to work through the complexities of achieving third party-certification for our pulp. We are very proud of this commitment, and we are confident we have the plans in place to deliver the goals by 2015.”
“While we don’t own or manage forests, we recognize the responsibility and opportunity P&G has to use our pulp procurement decisions to promote responsible management of the world’s forest resources,” said Stefano Zenezini, Vice-President of Product Supply.
In 2006, P&G began requiring certification from all suppliers managing forests. In 2008, P&G joined WWF’s Global Forest & Trade Network program, which assists companies with sourcing more of their wood and paper products from responsibly managed forests. As part of this WWF collaboration, P&G has engaged more closely with suppliers to encourage FSC certification, and established a baseline from which to set these targets.
We applaud P&G’s commitment to responsible forestry, and its decision to publicize these robust goals around FSC certification,” said Linda Walker, WWF’s GFTN-NA Program Manager. “With increasing pressure on the world’s natural forest to meet the growing global demand for wood and agricultural products, P&G’s actions serve as an example that we would like to see from many more companies.”
These goals also reflect P&G’s commitment as a member of the Consumer Goods Forum, a group of global companies that are committed to ensuring zero net deforestation by 2020.
Details on this commitment and P&G’s overall environmental efforts will be published in the Company’s Sustainability Report on November 12th. P&G will also provide updates on progress toward the goal in future annual sustainability reports.
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.
WWF is the world’s leading conservation organization, working in 100 countries for nearly half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. to learn more. WWF’s Global Forest & Trade Network (GFTN) is one of WWF's key initiatives to transform the global marketplace into a force for saving the world's valuable and threatened forests. First established in 1991, the GFTN assists more than 230 companies in 30 countries in evaluating their procurement and implementing appropriate action plans to ensure responsible sourcing as well as sustainable supply. Read more about GFTN
Source: Procter & Gamble
Procter & Gamble
Elizabeth Ratchford, 513-439-0378
World Wildlife Fund
Ian Morrison, 202 495-4141

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